Easy to remember- Dolphy and Dolfenal (claimed last shown in 2005). but what is dolfenal for?

Owing the “Ingat” positioning with a smart association of “Paracetamol” and “Para Safe” with a popular but simple TV personality. (February 2007)

A reminder ad on the USP of Biogesic’s safety. Urges use prior to full attack thereby encouraging greater consumption. (June 2008)

Extending the strong Biogesic equity to a clear niche in the target market (April 2009)

Extending to a 2 year campaign with the same USP (March 2009)

Bubble gang spoof on Biogesic May 2009

Century Tuna with Superbods events as of March 2007

Century Tuna- Live happy, live healthy- “Dreams” commercial as of Oct 2007

Century Tuna - feed your mind as of July 2008.

2nd part of San Marino campaign focuses on an additional variant. Note leveraging of initial campaign equity and cost (Oct 12 2009)

San Marino corned tuna TV commercial was launched Sep 9 2009 in GMA

Just 9 days after the campaign of San Marino, Century corned tuna responded with Derek Ramsay and added “mind” to body. (Sep 18 2009)

555 tuna with Kris Aquino emphasizes variety and low price. Note that this is also a centura tuna brand so this is a downmarket stretch.

Argentina corned beef with Boy Abunda. Defending against gains by corned tuna?

Manny Villar commercial- tunay ka bang isa sa amin as of January 2010 focuses on a unique selling proposition that his competition cannot claim