24/7 Marketing Resources for Vision Driven Continuous Achievement (vCOACH) Selected and Annotated by Marketing Professor Bong De Ungria of the AGSB Ateneo Graduate School of Business Marketing Cluster. Additional info at www.josephdeungria.com and www.contaminationmarketing.com
555 tuna with Kris Aquino emphasizes variety and low price. Note that this is also a centura tuna brand so this is a downmarket stretch.