24/7 Marketing Resources for Vision Driven Continuous Achievement (vCOACH) Selected and Annotated by Marketing Professor Bong De Ungria of the AGSB Ateneo Graduate School of Business Marketing Cluster. Additional info at www.josephdeungria.com and www.contaminationmarketing.com
2nd part of San Marino campaign focuses on an additional variant. Note leveraging of initial campaign equity and cost (Oct 12 2009)
