24/7 Marketing Resources for Vision Driven Continuous Achievement (vCOACH) Selected and Annotated by Marketing Professor Bong De Ungria of the AGSB Ateneo Graduate School of Business Marketing Cluster. Additional info at www.josephdeungria.com and www.contaminationmarketing.com
Extending the strong Biogesic equity to a clear niche in the target market (April 2009)
