24/7 Marketing Resources for Vision Driven Continuous Achievement (vCOACH) Selected and Annotated by Marketing Professor Bong De Ungria of the AGSB Ateneo Graduate School of Business Marketing Cluster. Additional info at www.josephdeungria.com and www.contaminationmarketing.com
Owing the “Ingat” positioning with a smart association of “Paracetamol” and “Para Safe” with a popular but simple TV personality. (February 2007)
